Moderating Rountable for National Philanthropy Day Conference
Posted on Thursday, November 17th, 2011
I had the honor today of moderating one of several roundtables at the two Connecticut Chapters of the American Fundraising Professionals’ National Philanthropy Day Conference in Waterbury, CT. The roundtable on communications and public relations allowed communications professionals from more than 10 non profit agencies in Connecticut to share thoughts on ways to secure media coverage, building relationships with the media and what makes for successful web and social media promotion. It was a highly successful AFP event and I’m thankful to have been able to participate.
Co-Chairing AFP publicity committee
Posted on Monday, August 8th, 2011
After gearing up for several months on this project, EPRS is excited to be asked to co-chair the Association of Fundraising Professionals’ CT Chapters’ National Philanthropy Day Marketing/Publicity Committee. The committee has been working during the summer to promote the state’s premier philanthropic celebration in November in Waterbury and will be rolling out publicity in the coming weeks.
Webinar Details Incorporating PR Into Marketing Efforts
Posted on Thursday, July 14th, 2011
Participated in a fantastic webinar run by the Public Relations Society of America today. “The Changing MO of the CMO” detailed how
organizations, both B2C and B2B, are moving toward integrating public relations into traditional marketing functions.
With company reputation playing an ever larger role in brand performance and sales, this was an especially timely round table. It detailed ways of playing the two-way nature of communications for more effective marketing both in positive promotion and reactive issues management. It also explained utilizing the latest metrics and analytics to measure performance.
Instructor MaryLee Sachs, former director of marketing communications for Hill & Knowlton, led the overview of the material and took excellent questions from PRSA members, which filled out the presentation well.
Main St. Marketplace Opens With A Bang
Posted on Friday, July 1st, 2011
The Torrington Main Street Marketplace opened for the first of its summer Thursday nights last night and wow, what a turnout! I was lucky enough to man the Northwest Connecticut Chamber of Commerce’s booth for a shift and it was fantastic to see thousands of people enjoying the evening and visiting booths from a wide variety of area organizations and businesses. This weekly event is a worthy trip for anyone who’d like to learn more about things going on in the Northwest Corner, while enjoying great food and entertainment.
EPRS’ Blog Added To Torrington Register Citizen Website
Posted on Tuesday, June 21st, 2011
We’re excited that EPRS’ blog has been added to the Torrington Register Citizen’s list of blog sites originating from Connecticut’s Northwest Corner. Under the “Communications Cafe,” title in the opinion section, Register Citizen readers will find routinely posted insight into professional communications, public relations and marketing. Come back for seconds!
Chamber Event Showcases Local Arts Project
Posted on Wednesday, May 25th, 2011
Attended the Northwest Connecticut Chamber of Commerce’s Business After Hours event last night at the American Mural Project in Winsted. There was a fantastic turnout showcasing an excellent arts project in the Northwest Corner.
Artwell Gallery Fundraiser Also Raises The Dead
Posted on Saturday, May 21st, 2011
The predicted May 21 Apocalypse didn’t arrive but Zombies ruled Main Street in Torrington today. Skies cleared in time for them to invade the ‘dead center’ of the city and kidnap Mayor Bingham. EPRS was thrilled to help Artwell Gallery promote this event at Brazen Betties Street Fair and with the outstanding coverage from the Waterbury Republican American & Torrington Register Citizen!
EPRS Joins Association of Fundraising Professionals Committee
Posted on Saturday, May 7th, 2011
EPRS has joined the Association of Fundraising Professionals’ CT Chapters’ National Philanthropy Day Marketing/Publicity Committee. The committee will be working to promote the state’s premier philanthropic celebration this fall in Waterbury.
Torrington Register Citizen Class
Posted on Wednesday, May 4th, 2011
Attended the Torrington Register Citizen’s ‘Writing Press Releases That Will Get Published’ class today. The class, led by Register Citizen Managing Editor Emily Olson, offered great stuff for newbies and pros alike in how to get your information to the newspaper and how to format it for publication.
Torrington Downtown Partners Open House
Posted on Sunday, April 17th, 2011
Stopped by the Torrington Downtown Partners’ open house on Main Street Saturday and met Stephen Michna, T-Town native who now serves as planner for the Partners. Good feature story on him the Torrington Register Citizen today. The Partners’ efforts were detailed well at the event and will be a fantastic boost for the community.